At AFPI, we specialize in design and print communications for highly regulated industries. Whether dealing with postal, compliance, or brand regulations, we’ve learned that regulations don’t need to be viewed as a negative limitation or a source of frustration. As Elizabeth Gooding, president of Gooding Communications Group writes for The Digital Nirvana, “boundaries don’t need […]
Archives for November 2013
Print: A Look Into the Future
With the dramatic shift towards digital marketing tools, the future of print comes into question. Will print continue to stay relevant? Will it evolve, and if so, how? Graphic Design USA posted the results of their 50th anniversary print survey, asking survey participants to share their best predictions for the future of print. The survey contains […]
Marketing With Self-Mailers
Self-mailers are postcard-like direct mail pieces, which can be sent as-is, without the need for an envelope or wrapper. Today we’re looking at the basics of self-mailers: reasons for using them, methods for making them more effective, and USPS regulations for sending them. Should You Use A Self-Mailer? Self-mailers are popular because they help companies […]