How do you know what social media platform to use to reach your potential customers? Who’s on Facebook, LinkedIn, Twitter, Pintrest, Instagram and YouTube?
Who are your potential customers and where are they spending their time? What is the best way to convey your message and how does your audience want to view your content? The key is to figure out not just who your target audience is, but where they are the most likely to engage with you on social media.
To help you identify where your target audience is on Social Media, we have put together the chart below:
| Age range | % internet | Gender | Other Demographics | |
| users | ||||
|
86% of users age 18-29 use this site 73% of age 30-49 57% of age 50-64 35% of age 65+ |
67 | 40% male, 60% Female |
20-45 year-old women Urban dwellers College Degree Household income $75k+ |
|
| Age 18-29 most likely to use Twitter | 16 | 40% male, 60% Female |
Urban dwellers African Americans B2B Leads |
|
| Pintrest | Women under 50 are most likely to use Pintrest | 15 |
21% male,79% Female
|
People with higher incomes & Some college education |
| Age 18-29 most likely to use Instagram | 13 | 10% male,16% Female |
Urban dwellers more likely Lower income Women more likely than men African Americans, Latinos |
|
| Average Age 42 | N/A |
48% male, 52% Female 74m+ U.S. members 7m+ Canada members 18 m India members |
Career professionals 93% more likely to be college graduates 73% use LinkedIn to network with other professionals |
|
| YouTube |
U.S. Online reach: Age 18-34 67% Age 35-49 60% Age 50-64 53% Age 65+ 50% |
N/A | 58% Male, 57% Female |
Total Audience 122.7M 67% of all Men 18-24 60% of all Women 18-24 59% of all Hispanics are on YouTube |
Statistics from: MarketingProfs, Pingdom, http://www.youtube.com/, http://marketing.linkedin.com,
Use this chart as a guide. For instance, if you want to reach well established business professionals, LinkedIn is where you’ll want to put your efforts. If you are looking at a more general market, try Facebook. If you are selling a product for upscale women aged 25-45 with some discretionary income, Pintrest is the new hotspot. For Business to Business Marketing, Twitter has the best record. The 18 to 24 year old demographic that responds well to video clips and visuals will find you fastest on YouTube or Instagram.
You know who wants your product or service. And you know what you want to accomplish. Let the right social media platform reach them for you.