Social Media Marketing brings unique challenges to financial firms and Registered Investment Advisors. Both FINRA and the SEC have set out guidelines and suggestions. This is part one of a brief overview with practical suggestions you can use. Record keeping: The use of social media on personal devices presents a challenge from a record-keeping perspective. […]
Every Door Direct Mail
What is it? Every Door Direct Mail (EDDM) is a marketing idea from The U.S. Postal Service to help you expand your business with new and existing customers. It enables you to extend your customer reach without the need for mailing lists, permits, and the associated fees. With Every Door Direct Mail, you create a […]
Digital Omnivores – Today’s Connected Consumer
Mobile phones began a worldwide revolution when they provided consumers with the first experience of connecting online away from a computer and a fixed Internet connection. The development of smartphones took the power of mobile technology a step further and shifted consumers’ expectations for accessing digital content. Now, a new movement appears to be on […]
The Future of Print as a Medium
The increasing use of the Internet in the publishing world has brought a revolution in the printing industry. Remote distribution of data and variable data printing has been made possible by the use of Internet. The ability of the Internet to distribute large quantities of data to diverse locations has bridged the gaps in the […]
Postal Updates – IMb™ – DMM® – Envelope Reminders
Intelligent Mail® Barcodes: On March 2, 2012 the POSTNET™ Barcode Discontinuation proposed rule was posted on the Federal Register website. The proposed rule includes the basis for discontinuing use of POSTNET™ barcodes and allowing only Intelligent Mail® barcodes (IMb™) for automation price eligibility by January 2013. The Postal Service™ understands that many mailers currently use […]
Making Print Powerful
How do you make printed material powerful? By building in the power. The current limitations of printed materials are a thing of the past. Printechnologics has come up with a printed battery that can be integrated into conventional printing processes. According to Printechnologics, there are no costs for special printing presses and the battery and the product do […]
What’s Up With Director Pay?
Shareholders are placing directors under escalated scrutiny. They are concerned about corporate board approval of large bonuses and pay increases for top executives while company performance wanes, and they are anxious over the failure of boards to keep financial firms from taking the kind of risks that set off the 2008 economic crisis. Concerns also […]
Mobile Visual Search (MVS) Alternative to QR Codes?
Will MVS be replacing QR codes? QR codes have promised to present a simple way for people with smart devices to interact with advertising, marketing and media. But after using them for a while, some users are beginning to change their view. Critics of QR codes believe that a product called Mobile Visual Search (MVS) […]
Stricter Regulation on Money Market Mutual Funds
The Securities and Exchange Commission will be proposing new rules for supporting the $2.7 trillion money market mutual fund industry. It has already instituted a number of changes backed by the industry to strengthen the market’s stability. The new rules will be much stricter than the previous ones. For instance, the SEC wants to eliminate […]
What Do The New Proxy Access Rules Mean For You?
The new proxy access rules will allow shareholders to use a company’s proxy materials to propose proxy access bylaws and other election or nomination procedures. At this point, it is unclear how many shareholder proposals there will be on this subject, whether they will be structured as precatory requests for board action or as binding […]
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