To tap into the potential of trigger-based marketing programs, you will need know how and when to pull the trigger. Types of Triggers: Transactional triggers are based on a customer action such as a purchase or sales inquiry, thus providing a natural trigger for follow-up marketing communication  Recurring triggers are based on an individual’s details […]

Trigger-based marketing is a powerful automated marketing technique designed to engage the customer at the precise moment when there is maximum opportunity to create or destroy value. This “Value in Play” as it is sometimes called presents an incredible opportunity for most organizations. A power shift to consumers via the Internet and social media has […]

This past year, over 95% of all of the shares voted through Broadridge were voted electronically. To make proxy voting even simpler and more convenient for shareholders, companies are adding QR codes to allow investors to vote right from their Smartphones. Computershare, a leading financial services provider for the global securities industry, introduced an industry-first […]

The Securities and Exchange Commission announced that it will host a technology roundtable in September to discuss ways to promote stability in markets that rely on increasingly complex and interconnected trading systems. Nearly all trading in the equity and options markets depends on the reliable performance of highly automated systems used by investors, broker-dealers, exchanges […]