When most people think of printed materials, they think only of the cost of the physical piece. However, according to industry analyst Cap Ventures, for every $1.00 spent on print production services, $8.00–$14.00 are spent on the buying process, ancillary services, and the cost of obsolescence.
Sources: Cap Ventures, Aberdeen, NAPL/PIA, JC Bradford
AFPI can help you maximize the value of your print communications to ensure alignment with your marketing budget and strategic plan. We accomplish this by:
- Analyzing and rationalizing the production and inventorying of your printed materials.
- Enabling you to gain control over your content and costs on an ongoing basis through our online ordering platform.
- Empowering your extended team of marketers — whether down the hall or across the country — to personalize the design, content, and distribution of their marketing communications while you maintain brand consistency and cost control throughout the system.