What is it? Every Door Direct Mail (EDDM) is a marketing idea from The U.S. Postal Service to help you expand your business with new and existing customers. It enables you to extend your customer reach without the need for mailing lists, permits, and the associated fees. With Every Door Direct Mail, you create a saturation mailing without applying individual names and addresses to each mail piece.
You can use EDDM to target a location without an address list, send out local mailings or national campaigns, build more traffic, find new customers, and increase revenue all the while reducing mail preparation costs. It enables you to target your local neighborhood only or reach customers nationwide.
The program uses preset formats, is available for regular standard mail flat size pieces, irregular parcels and has Priority Mail options.
For more detailed information go to: https://eddm.usps.com/eddm/
How do you market your business? Is direct mail advertising a part of your plan?