How do you decide what marketing venue will work for your business? The responsibility of choosing among direct mail, e-mail, social media and personal contact can be daunting. The Harvard Business Review recently published an article entitled, “Why E-mail Marketing is King” which analyzed the effectiveness of email marketing compared to direct mail. The following […]
Archives for February 2013
Is NFC Technology the New QR Code?
We have all seen QR codes (Quick Response Codes), those two-dimensional barcodes consisting of black square dots arranged in a square grid on a white background. They are optical machine-readable labels attached to items that record information related to the item. Using an app on your smartphone, you can scan codes to learn about concerts […]
What to expect for XBRL in 2013
Financial Executives International recently published their report on the financial industry’s transition to XBRL : SEC reporting and The Impact of XBRL: 2012. To find out how companies are handling SEC reporting and compliance with XBRL tagging requirements, The Financial Executives Research Foundation surveyed executives and SEC reporting professionals from 416 unique companies. What do […]