To tap into the potential of trigger-based marketing programs, you will need know how and when to pull the trigger. Types of Triggers: Transactional triggers are based on a customer action such as a purchase or sales inquiry, thus providing a natural trigger for follow-up marketing communication Recurring triggers are based on an individual’s details […]
Archives for September 2012
Trigger-Based Marketing – What is it?
Trigger-based marketing is a powerful automated marketing technique designed to engage the customer at the precise moment when there is maximum opportunity to create or destroy value. This “Value in Play” as it is sometimes called presents an incredible opportunity for most organizations. A power shift to consumers via the Internet and social media has […]
Etiquette Rules for Investor Social Media Sites
You’ve checked out the Investor Social Media sites. What’s next? Here are some tips on how to effectively message on investor sites. When sharing tips on social media sites, remember that the best build respect, trust and brand to get their word out. Respecting other members. This needs no explanation and should be your core principle. It […]
Social Media Sites for Investors
How does an investor determine a company’s economic soundness? Where do you go to follow your investments? Can you track a company’s SEC filings or find out what traders are saying about markets? Is there a site that has general financial information and recommendations? And who is watching out for shady Wall Street dealings? You […]