Social Media Marketing brings unique challenges to financial firms and Registered Investment Advisors. Both FINRA and the SEC have set out guidelines and suggestions. This is part two of a brief overview with practical suggestions you can use. Third Party Posts: Whether a third party post is attributable to the firm depends on whether the […]
Archives for May 2012
Regulatory Guidelines for Social Media – Overview – FINRA and SEC Weigh In – Part 1
Social Media Marketing brings unique challenges to financial firms and Registered Investment Advisors. Both FINRA and the SEC have set out guidelines and suggestions. This is part one of a brief overview with practical suggestions you can use. Record keeping: The use of social media on personal devices presents a challenge from a record-keeping perspective. […]
Every Door Direct Mail
What is it? Every Door Direct Mail (EDDM) is a marketing idea from The U.S. Postal Service to help you expand your business with new and existing customers. It enables you to extend your customer reach without the need for mailing lists, permits, and the associated fees. With Every Door Direct Mail, you create a […]
Digital Omnivores – Today’s Connected Consumer
Mobile phones began a worldwide revolution when they provided consumers with the first experience of connecting online away from a computer and a fixed Internet connection. The development of smartphones took the power of mobile technology a step further and shifted consumers’ expectations for accessing digital content. Now, a new movement appears to be on […]
The Future of Print as a Medium
The increasing use of the Internet in the publishing world has brought a revolution in the printing industry. Remote distribution of data and variable data printing has been made possible by the use of Internet. The ability of the Internet to distribute large quantities of data to diverse locations has bridged the gaps in the […]