AFPI Blog

Think Before You Ink: How to request a Print Quote

Tue, 05/07/2013 - 11:10am

When you want to have something printed, the easiest way to get what you want when you want it is to submit all of the information as early as possible. This allows your printer put together a quote that reflects the full scope of your project. Sometimes leaving out even small things can cause time delays and cost increases. The more organized you are ahead of time, the more accurate the quote and the happier you will be with the finished product. To help you avoid pitfalls, here is a list of information to have in hand before your next RFQ (Request for Quote):

Consolidation of Paper Mills – A Study in Supply and Demand

Tue, 04/30/2013 - 11:39am

As we all know, printed materials have decreased dramatically over the past 10 years. In our world of Internet information, e-mail and Kindle, the old standbys of snail mail, books, newspapers and magazines are becoming a thing of the past. Analysts predict the demand for print materials will fall at least another 18 percent by 2024.

Twitter for Leads

Tue, 04/23/2013 - 10:54am

Have you been underestimating Twitter when it comes to B2B marketing?

For business to business (B2B) marketing for small and medium-sized companies, Facebook is for traffic and Twitter is for leads. This is the conclusion of an analysis of 600 US B2B SMB websites conducted by Optfy in their B2B Marketing Benchmark Report.

SEC Announces Agenda for May 1 Meeting of Advisory Committee On Small and Emerging Companies

Tue, 04/23/2013 - 10:41am

FOR IMMEDIATE RELEASE

2013-68

Washington, D.C., April 22, 2013 — The Securities and Exchange Commission today announced the agenda for a meeting of its Advisory Committee on Small and Emerging Companies on Wednesday, May 1.

SEC Adopts Rules to Help Protect Investors from Identity Theft

Tue, 04/23/2013 - 10:37am

Washington, D.C., April 10, 2013 — The Securities and Exchange Commission voted unanimously to adopt rules requiring broker-dealers, mutual funds, investment advisers, and certain other entities regulated by the agency to adopt programs to detect red flags and prevent identity theft. The SEC adopted the rules jointly with the Commodity Futures Trading Commission (CFTC) in accordance with the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010.

Increase Your Response Rate - Make It Personal

Tue, 04/16/2013 - 10:11am

Wow! An individual mailer with photo of a Porsche parked in front of your house. Pretty impressive. That’s what Porsche recently sent out to targeted prospects along with a website address where they could book a test drive. According to their agency, nearly a third of recipients responded by booking that test drive.

Investor Information and Social Media

Wed, 04/10/2013 - 10:03am

Investors may soon be getting their financial information via social media. As long as companies apprise their investors about their social media strategy ahead of time, the Securities and Exchange Commission has approved publishing company news on social media sites such as Facebook and Twitter.

4 Ways to Make Print Marketing Work for You

Tue, 04/09/2013 - 1:28pm

Times are changing and print marketing is stepping up to the plate. As part of a multi-faceted marketing campaign, print can bring the dollars to your door.

How many times have you checked your e-mail inbox only to find it jammed with advertising from companies you have no desire to work with? It’s why we have SPAM filters. And “Click all and delete.” Instead, send a direct mail piece and you will stand out.

Here are 4 ways to make print marketing work for you:

XBRL: Simplifying the Language

Tue, 04/02/2013 - 11:54am

Any time you have people using a new language there are bound to be snags. The same holds true with XBRL. With the many different XBRL vocabularies available, how do you untangle the web?

SEC Suspends N-SAR XML project

Tue, 03/26/2013 - 11:25am

After a number of setbacks and delays, on March 12, 2013, the SEC Division of Investment Management released a notice to EDGAR Form N-SAR Filers that it has suspended the project to modify the method of filing Form N-SAR to an XML-based application. N-SAR filers should continue to use the DOS-based application to create Form N-SAR submissions.

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